About Roar Trip

Roar Trip is an epic journey from Kerala to Cannes across a whopping 25,000 Kms, 25 countries and 65 days with the intent to spread awareness and raise funds for tiger conservation in southern India. With less than 4000 of these majestic creatures in the wild and less than 2200 in India, it is our time to act.

An initiative by the Wild Tiger Foundation, a non-profit organization founded by Gautom Menon, the Roar Trip aims to bring global attention to the cause of the endangered tigers through its ambitious drive across borders. The drive will bolster donations, raising funds for on-ground wildlife conservation projects in southern India under the able guidance of Wildlife Protection Society of India.

Funds raised will equip our unsung heroes: the anti-poaching watch squad and forest guards, it will help educate local communities, support cutting-edge wildlife research and activate context-specific conservation models across regions in Parambikulam in Kerala and Sathyamangalam in Tamil Nadu.

RoarTrip, which commences in Kerala on International Tiger Day, in July, ends at Cannes, early October, making this 25000km odyssey the first of its kind for the cause of tiger conservation.

Roaring through 25 countries

  • India
  • Myanmar
  • Thailand
  • Laos
  • China
  • Kyrgyzstan
  • Kazakhstan
  • Russia
  • Estonia
  • Latvia
  • Lithuania
  • Poland
  • Hungary
  • Croatia
  • Slovenia
  • Slovakia
  • Austria
  • Czech Republic
  • Germany
  • The Netherlands
  • Belgium
  • Luxembourg
  • Switzerland
  • Italy
  • France



Follow the #KeralatoCannes Trail

From rescue to rehabilitation, protecting habitats to creating alternatives we take Tiger conservation across borders. We’ll meet with people who are the voice of conservation and policy influencers who are advocates of future.

Follow us on this momentous journey. Share our story as we cross boundaries, uniting nations, to protect the Tiger before it is too late.


Home to over 2000 tigers, India leads the charge in actively fostering protected environments for Tigers. Close to 50 tiger reserves across the sub-continent actively preserve, safeguard and expand habitats to save the tiger.

RoarTrip takes off on this epic 25,000kms drive from Parambikulam Tiger Reserve, Kerala. Here's how it all begins. #RoarForOurTigers #KeralatoCannes


With close to 200 tigers, Thailand is one amongst the 13 Tiger range countries where tigers still roam free. Home to the critically endangered Indochinese tiger, Thailand works hard to ensure a safe environment for Tiger conservation through tough anti-poaching patrols and law enforcement efforts.


Home to the world’s largest tiger reserve, Hukawng Valley Tiger Reserve, Myanmar brings active focus to the future of the Tiger by establishing protected areas, ecological corridors, and priority management areas to protect wild tigers and their habitats.

Journey began in Kerala

The Roar Crew

  • Gautom Menon

    Wild Tiger Rum &

    Wild Tiger Foundation  

Gautom is the founder and brand owner of India's first Premium Rum, Wild Tiger which in just three years of launch is available in 53 countries world-wide, at leading Duty-free stores. The drink is acknowledged as India's artisanal brand in the global drinks industry. Gautom is a double master's degree holder from Oxford Brookes University and the University of Westminster in London. Gautom is an active member of Young Indian's chapter of Coimbatore. Gautom is recognized by International lifestyle magazine GQ, as India’s top ‘50 Influential Young Indian’s’ and Top 10 Young Innovators of 2017. Gautom is also recipient of ‘Beverage Entrepreneur of the Year 2018’ by Entrepreneur Mag. Gautom believes in inclusive growth and social responsibility as the core areas of the brand. Wild Tiger Rum donates 10% of its profits towards tiger conservation in Southern India through its non-profit initiative 'Wild Tiger Foundation'. Over 80% of Wild Tiger’s workforce is female workers, and all the packing materials are from the surrounding community in Pampadi, Kerala and Coimbatore. Gautom has a keen interest in colonial history, wildlife, is an avid traveller and a sports enthusiast.

  • Paul George Vedanayagam

    Brand Creative Head

Paul is a creative designer by profession and earned his stripes by working with some of the biggest design agencies in India. Paul is the genius behind the vivid branding of Wild Tiger brand and the ROAR TRIP Campaign. Paul is a true connoisseur of art in its myriad forms. Paul is an award-winning Lens man, a guitarist, a talented chef and a zealous biker. Beyond everything, he is a wild life lover, as his (second) name suggests, Paul George is of the jungle. He is the son of the soil, lover of the wilderness and every kind of organic life form that makes it come alive. If he is not seen sipping a refreshing rum-drink, then there's a good chance he's taken off deep into the woods, with his adrenaline swimming all across him.

Meet the Triger


In the News

Follow the trail,
What can you do to help?


Play a part in helping raise funds to channel efforts towards protecting our tigers. All donations will be directed towards the Wild Tiger Foundation’s efforts to fight poaching, restore tiger habitats and driving awareness.

Spread the word

Every person counts. Help us spread the word, tag friends and direct your acquaintances to the future of the iconic tiger. Your support and advocacy can help change the conversation.


Every person counts. Help us spread the word. Stay on the trail with #Roartrip as we take our message across boundaries. We’ll send you updates on where we are, who we’re meeting and the change you will help bring about.#RoarTrip, #WildTigerFoundation

8/4, First Floor, SIEMA Building, Race
Course, Coimbatore, Tamilnadu 641018.

Ph: 0422 222 4099

Wild Tiger Foundation

Wild Tiger foundation is a CSR initiative by Wild Tiger Rum and friends.

A registered non-profit organization headquartered in Coimbatore, Tamil Nadu, Wild Tiger Foundation focuses on conservation of the Tiger and its habitats by raising funds and creating awareness. Founded in 2015 by Gautom Memon and Suprej Venkat, the primary focus is within the state of Kerala, Karnataka and TN, specifically Parambikulam Tiger Reserve in Kerala and Sathyamangalam Tiger Reserve in Tamil Nadu.

Wild Tiger Foundation enables and influences positive action towards conservation with guidance from the Wildlife Protection Society of India (WPSI).

Follow the Trail

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Disclaimer: Roar Trip Name, Logo units are trademarks and property of Wild Tiger Foundation